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The
Challenge:
To educate potential customers in the small business/home office
market about the benefits of Local Area Networking, and show
them examples with simple "How To" instructions.
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The
Solution:
A series of Dolphin produced seminars presented free in CompUSA
stores by 3Com sales engineers.
Dolphin developed the initial spec, created the concepts for
the presentation, and produced typical scenarios on videotape
and animation in Director that described how people improved
their efficiency and productivity with 3Com products.
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The
Result:
First presented throughout the US by 3Com in CompUSA superstores,
the initial success led to further partnerships with Micron
and Gateway, who presented the seminars with their branding.
They were so well received in the US that 3Com's European operation
commissioned an interactive CD version in 6 languages.
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