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The
Challenge:
Take an exciting new approach to wireless development technology – a
breakthrough way of solving tough technical problems - and
create a compelling presentation for financial audiences. And,
by the way, demonstrate that the 800 pound gorilla in the space
wouldn’t crush this successful company.
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The
Solution:
Dolphin’s time with investment bankers and Atheros’ management
team lead to a solid understanding of the functions of their
technology and the needs of their market. We then morphed
that from "engineer-speak" to a presentation both
technically correct and understandable by financial audiences.
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The
Result:
It told Atheros’ story so well that after a successful
IPO, the presentation became the core of a highly effective
distributed sales tool.
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